Nike The Next Level

Nike

Why Watch? Wind sprints are tough. That’s why most of us will never play professional soccer. That, and a million other reasons, but it’s mostly the wind sprints.

Fortunately, Guy Ritchie has our back just in time for the World Cup. He’s teamed with Nike to create a short film that puts us into the body of a pro footballer in order to experience training hard, earning glory and whining like Meryl Streep explaining her hatred of dingoes when we barely get clipped inside the box.

And if you bristle at me calling this advertisement a “short film,” watch it and see why. It’s a gimmick, yes, but it’s a pristine gimmick. This isn’t merely about strapping on a GoPro and letting it do all the work. Ritchie choreographs some beautiful trickery that’s rounded out by sound design that rips through the rock-heavy soundtrack to create a multi-sensory POV experience. It’s a lot like being John Malkovich. If John Malkovich had a wicked penalty kick.

It also benefits from editing that lets impressive field sequences play out while maintaining an urgent sense of chaos. Watching this should count as gym time for the day.

On that note, I hope you enjoy puking. Or at least watching it from someone else’s POV.

What Will It Cost? About 3 minutes.

A New Short Film Every Weekday


ARTICLE TAGS
Like this article? Join thousands of your fellow movie lovers who subscribe to The Weekly Edition from Film School Rejects. Our best articles, every week, right in your inbox!
  %
%  
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Fantastic Fest 2014
6 Filmmaking Tips: James Gunn
Got a Tip? Send it here:
editors@filmschoolrejects.com
Publisher:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3