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5 Iconic Movie Scenes That Were Actually Fake” — Clickhole launches as a beautiful send-up of linkbait-and-switch sites with absurdity worthy of the target, and subtlety (like “actually fake”) to sweeten the lampoon. They also did a piece on Harrison Ford’s broken ankle, and what they found will make you wet your pants with surprisement.

How Twitter killed the official movie website” — Ali Gray at The Guardian puts on the digital archaeologist hat to excavate and explore the antique time of the 1990s (a whole other century ago) where terrible websites for movies reigned supreme. The only element to add to Gray’s analysis is the rise of viral marketing and its ability to deeply engage a smaller group of potential fans. We all believed in Harvey Dent. We also believed in the wonder of clip art. These were the days:

“In the early days of the internet, it was easy to represent a movie online. You needed a logo, preferably a gif to keep the page-loading time low. You needed a gallery, full of gigantic 640×480 pixel wallpapers. Maybe throw in some cast biographies, segregated in frames. If you were feeling adventurous, you embedded a trailer via Windows Media Player, which required a mysterious plug-in to run and was set to autoplay every time you reloaded the page. Congratulations. You just nailed online marketing.”

A call for an end to serious blockbusters” — Darren Franich at EW wants more bombast with his bombast and less dour existentialist worry when fantastical beasts are battling. If we’ve forgotten self-aware silliness, it’s probably Christopher Nolan’s money stack’s fault.

One Astonishing Chart Shows Just How Much Network Television is Faltering” – Enlisted creator Kevin Biegel recently said he held out hope for his cancelled show because the great bulk of shows were all succeeding at the same diminished rate, and now Jacob Combs at IndieWire uncovers a bar graph that should come with its own antacids.

You Know Nothing: Why Game of Thrones is Best When Diverting From the Books” — Jacob Hall at Screen Crush offers a concise argument that pivots around an important reminder: genuine surprise beats smug satisfaction every day of the week.


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