Last week, Devin Faraci over at CHUD posted up an interest (if not unfounded) theory about how Paramount could be banking even more seriously with Paranormal Activity – a film that is poised to beat the record held by The Blair Witch Project as the highest ratio of box office returns to production cost. The piece waxes business-like about Paramount needing to simultaneously allow for the film to be available through DVD and streaming services to capitalize on those who are interested, but not quite interested enough to drive to the theater.

Speculative arguments for or against that theory aside, the piece raises an interesting question. I realize that this is still hardly scientific, and it only adds to the anecdotal evidence, but since my falling out with Zogby (after I called what they did voodoo numerology to founder Quentin S. Zogby III’s face), I figured the next best source for information would be you, the dear reader.

So here’s the scenario:

You just went to see a movie at your local haunt of choice, and when you emerge from the darkened theater, there are tables full of the DVDs for the very film you just saw waiting to be purchased. Do you buy it?

The hypotheticals are endless. You could have hated the movie, liked the movie or loved the movie. You could love the movie and still not care to own it. Hell, you could hate the movie so much you need proof that something that bad exists to share with your friends.

But the question remains, about how many times a year do you think you’d end up buying the flick?


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