There’s been a ton of talk today about who came off looking like a jackass in the great public debate between Marvel and Edward Norton. However, the one key thing that Marvel is counting on is if you’ll head to the theaters even without Norton coming back for Avengers.
As a business decision, all of the talk so far means nothing if butts are still in seats.
Will yours be there?
And are you more interested to be there if Joaquin Phoenix is Hulking out?