If I had to describe the trailer for Blake Edwards’ original Pink Panther, I’d either call it “ridiculously hokey” or “surprisingly sexist.” The first is obvious, especially if you’ve already seen the movie which is a triumph of slapstick foolishness delivered expertly by David Niven and Peter Sellers. The second is obvious if you watch the trailer. By today’s standards, the overt references to wolf whistles and an animated panther’s eyes following a beautiful woman’s hip shakes are a bit much. Now, we like our sexism below the surface.
Nevertheless, this trailer is a great look at movie marketing from the early 60s. Show a few funny clips of the men, show the women being sexy in negligees, and include a gorgeous female saying, “keep your filthy hands off my ass.” Pure chauvinistic genius. If only there was a cigarette ad following the trailer promising their healthful benefits.
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