The Reject ReportUnless that man went from Midnight Meat Train to The Hangover to The A-Team to Limitless. Quite a career Bradley Cooper is making for himself, one that keeps coming with the hits this weekend with the #1 film Limitless. I’m sure there was more at work behind the film’s opening weekend numbers. Robert De Niro might have something to say about anyone claiming Cooper was the sole reason for its success. Neil Burger, too.

Regardless of what did it, the film got pushed into the top spot. Limitless didn’t exactly break any kind of bank here. It’s still a long way down on the list of Cooper’s biggest openings, but for a film that only cost a reported $27 million, didn’t have any brand recognition behind it, and wasn’t exactly flashing ad space every five feet, it performed reasonably well.

You can’t really say the same thing about The Lincoln Lawyer or Paul. Both films reportedly cost $40 million even though Paul was a sci-fi comedy with a completely CG character and The Lincoln Lawyer had Matthew McConaughey. I guess all that hair grease adds up, huh? Both films performed similarly this weekend, too, and came out in the #4 and 5 spots behind the returning Rango and Battle: Los Angeles. You can’t make the claim either film is a bomb yet. Paul has almost matched its budget in worldwide sales, and neither film was looking for blockbuster numbers anyway.

The Marines proved they could take on aliens invading Hollywoodland, but that damn chameleon was able to smack them down a few pegs. Rango in its third weekend performed better than Battle: Los Angeles in its second. Both films were able to match their reported budgets in worldwide ticket sales this weekend, Rango costing $135 million and Battle: Los Angles $70 million. I guess CG cacti and Johnny Depp cost more than ripping up the Sunset Strip with Aaron Eckhart. That last bit is also the name of a reality show I’m pitching VH1. Wish Mr. Eckhart and I luck.

Here’s how the weekend broke down:

  1. Limitless – $19m NEW
  2. Rango – $15.3m (-32.2%) $92.5m total
  3. Battle: Los Angeles – $14.6m (-59%) $60.6m total
  4. The Lincoln Lawyer – $13.4m NEW
  5. Paul – $13.1m NEW
  6. Red Riding Hood – $7.2m (-48.2%) $25.9m total
  7. The Adjustment Bureau – $5.9m (-48.9%) $48.7m total
  8. Mars Needs Moms – $5.3m (-23.1%) $15.4m total
  9. Beastly – $3.2m (-35.1%) $22.2m total
  10. Hall Pass – $2.6m (-48.1%) $39.5m total

We’re looking at $99.6 million. That’s not a bad total take considering no film broke $20 million for the weekend. That’s also pretty comparable to the same weekend in recent years. Last year, Alice in Wonderland was still coming out on top in its third weekend, and the year before Nicolas Cage was battling alien angels in Knowing.

Next weekend sees two new films trying to claim that #1 spot from Bradley Cooper and his magical little pills. Diary of a Wimpy Kid: Rodrick Rules probably won’t be able to get the job done. Sorry, Rodrick. You’re a good kid otherwise. Sucker Punch, though, probably will. It’s directed by some guy who picked up the Superman franchise plus it features kickass chicks, dragons, and a giant Samurai statue wielding a chain gun. There.

Come back next week for more Box Office predictions and final tallies


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