The Box Office Goes to the Dogs

It was a crowded weekend at the theaters and the box office reflected it with one big winner and an awful lot of losers. I know a lot of die-hard movie fans aren’t going to like to hear this, but Beverly Hills Chihuahua clobbered all these other flicks with these bigshot actors and actresses in them, and finished first with $29 million.

It wasn’t such a bad weekend either for Nick and Norah’s Infinite Playlist, which ended up third with a take of $12 million, about $5 million behind Eagle Eye. A lot of people thought this weekend would be a toss-up for second anyway, so the first three spots were not much of a surprise to a lot of people.

Like last week, though, the big shocks came in the rest of the Top Ten. Check out the final estimates:

1. Beverly Hills Chihuahua $29 million
2. Eagle Eye $17.7 million
3. Nick and Norah’s Infinite Playlist $12 million
4. Nights in Rodanthe $7.4 million
5. Appaloosa
$5.0 million
6. Lakeview Terrace
$4.5 million
7. Burn After Reading $4.1 million
8. Fireproof $4.1 million
9. An American Carol $3.8 million
10. Religulous $3.5 million

You are probably looking at this list and shaking your head. “Where the heck is Blindness?!” you are asking. Same for How to Lose Friends and Alienate People.

Obviously a lot of people didn’t want to go see Blindness. (Okay, that’s a BAD PUN, I’m SORRY.) Only $2 million gross for this flick, and I’m very surprised because it played in Toronto at the film fest there, had a lot of people writing up stuff about it, and so on and so forth. It even had people protesting the movie, and usually these protests end up giving these flicks free publicity, so more people go see it! In any event, this movie winds up in twelfth place with $2 million, behind even Flash of Genius ($2,328,000). So much for Julianne Moore’s ability to carry a movie. Too bad.

I didn’t think that How to Lose Friends and Alienate People was going to do well anyway, but man, this movie alienated the audiences so much that nobody wanted to go see it! It made $1,401,000 for MGM for a 19th place finish! Ouch!!!

Not even Megan Fox in the cast helped. Keep in mind, she’s on magazine covers everywhere right now. She’s on the covers of MAXIM and GQ, but that publicity didn’t help at all. Instead, guys simply bought her magazines and skipped her movie entirely.

So with those new movies all tanking, we ended up with some surprises in the Top Ten this week, with Burn After Reading hanging in and with Religulous sneaking into tenth spot.

There was some early good news for Rachel Getting Married, which rolled out in very limited release on nine screens: it made $302,934. That’s almost a quarter of what How to Lose Friends and Alienate People made in 1,750 theaters.

So it was an embarrassing weekend for a number of new releases at the box office, but that’s what you get when you release a whole ton of movies all at once. By the way, reports have it that the weekend box office was up 40 percent overall compared to last year, thanks to the vast number of new releases.

So yes, indeed, it was a great weekend at the theaters, especially for chihuahuas that sound like Drew Barrymore. I know there are going to be lots of people out there who are going to be ticked off to see a family movie about cuddly dogs at the top of the charts, especially one with a big $29 million haul. I don’t blame you one bit for being mad.

Here’s the bad news for all of you: get used to it. Pretty soon Disney is rolling out High School Musical 3 which is going to absolutely clean up, and Madagascar: Escape 2 Africa is going to clean up, and a new CGI cartoon called Bolt is going to roll out in November and will also clean up. So be ready for several weekends of nice, clean movies cleaning up at the box office.

I’m just sayin’.

Back for more predictions later this week as we go at it again here at the Reject Report.


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