Sure, Thor came in at the #1 spot for the second weekend in a row. Sure, the big debut of the weekend, Bridesmaids, had to settle for the #2 spot with a little over $10 million less than the summer blockbuster. Sure, the rankings are out there, but it’s hard to deny Bridesmaids the big winner spot of the weekend.
For one, the R-rated comedy had a lot more to overcome in terms of mass appeal than Thor. The Marvel fandom is pretty widespread, and a number of comic book fanatics who are frothing at the mouth for The Avengers were certain to head back in and see Thor a second time around.
Also, a number of tickets sold for Thor cost more than those sold for Bridesmaids between the price swell for 3D tickets and IMAX. An evening ticket to an IMAX screening of Thor could cost $5-10 more than an evening ticket to Bridesmaids. It’s a factor that is always in effect when a movie is playing in IMAX theaters, but it’s not one that gets considered too often.
Lastly, if you’re looking at budget-to-gross ratio, Bridesmaids, which cost about ⅕ as much as Thor, equals the Marvel blockbuster in terms of financial success. With its debut weekend haul, Bridesmaids is already fast approaching its $32.5-million budget. Granted, with its worldwide box office of $317.6 million, Thor has already locked itself firmly in the black. It will be able to match its reported $150-million budget with domestic receipts alone, but it will take another week or two to get there.
So, yes, Thor came in at #1 this weekend. Bridesmaids debuted at #2, but their placement on the charts are a formality. Both films are equally successful, and both can stare down at the disappointment that was Priest and mock it copiously.
Speaking of which, Priest didn’t come in with a Jonah Hex-style whimper, but it wasn’t exactly the tentpole debut Screen Gems were hoping for when they booked this May spot. Priest 2 is all but dead at this point. Scott Charles Stewart’s career may have a little light in it yet.
Here’s how the weekend broke down:
- Thor – $34.5m (-47.5%) $119.2m total
- Bridesmaids – $24.4m NEW
- Fast Five – $19.5m (-39.8%) $168.7m total
- Priest – $14.5m NEW
- Rio – $8m (-5.9%) $124.9m total
- Jumping the Broom – $7.3m (-52%) $25.9m total
- Something Borrowed – $7m (-49.8%) $25.6m total
- Water for Elephants – $4.1m (-32.5%) $48.4m total
- Tyler Perry’s Madea’s Big Happy Family – $2.2m (-47.4%) $50.2m total
- Soul Surfer – $1.8m (-22%) $39.2m total
The weekend box office saw $123.3 million brought in for its top 10. That’s a little higher than anticipated, which is good considering how low it seemed the weekend was going to perform. As it stands, the weekend was still down from last weekend, but it ended up pretty comparable to these Summer season weekends between the tentpole releases.
Next weekend sees one of those tentpole blockbuster getting releases. Pirates of the Caribbean: On Stranger Tides looks to be one of the biggest films of the Summer, but where it stands in relation to the other films of the franchise remains to be seen. I’m sure puns about treasure and booty and X marks the spot are bound to be thrown around like rice at a wedding.
We’ll be back on Thursday to see how the weekend is shaping up.