Boiling Point: Movie Studios and the Digital Age

When talking about studios or the internet, I’m sure I could rage on either for hours, so trying to fit them both into one rant would be impossible.  I’m not going to go after just studios or just the crazy internet machine, but rather this awkward stage we’re in right now.  Recently, there has been some strange Iron Man 2 talk about Terrence Howard being out and Don Cheadle being in.  Is it true?  Did Howard want more money?  Did Marvel make it up?  What the hell is going on and why isn’t anyone telling us!

And therein is the problem.  When information can move at the speed of light, even a blatantly wrong rumor can light up the internet and criss-cross the entire world fifty times over before anyone in an official capacity knows something has gone wrong.  Recently there were Pirates 4 rumors about Depp’s salary and a new co-star in Russell Brand.  A few days later, all of it denied.  Now, we have this Iron Man information out there, which is either wrong or someone, or everyone, is lying about it.

We turn to answers from the studios or those involved, but can they answer every rumor?  When do they answer and how?  Do they even know what’s going on?  And where is the truth?  Someone tells us that Howard wants more money and so he’s out.  Okay.  Howard says that’s not true.  Interesting.  Because someone is lying.  Its either true or its not and someone lied.  Why?  Would a studio lie about that, fully knowing that the actor can just as easily dump information into the ether and have a counter-point spread like wildfire?  Similarly, would Howard lie and say he knew nothing about it when Marvel could counter that?  Seriously, what the hell is going on here?

The big problem is that there isn’t a readily available solution.  Outlets have to run these rumors because if one site picks it up, the others look slow if they miss it and it turns out to be true.  Studios can’t answer every single rumor and, as someone who has worked in the entertainment industry, half the people you’ll reach by phone have no way of knowing the answer to the questions.  There is a big time delay in processing this information, which just lets these rumors gain steam.  So I don’t know who to be mad at, but I’m mad, as usual.  I could blame the speed of the internet, but that’s an inanimate object and something we all love and use.  I could blame the studios, but I can understand how hard it can be to get out timely information in response to all of these rumors.  I could blame whoever started the rumors – that’s probably my safest bet.  I’ll sure as hell blame anyone who tells blatant lies, and there are many of them, but for now all I’ve got is a whole bunch of rage and no one to aim it.  So I’ve got no one to blame, but here I am, past my boiling point.

What do you make of all these examples of rumors runing rampant and conflicting information?


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