Most of the time I try not to revisit past boiling points. Once I get it out of my system, I like to pretend I’ve cast out the anger. This, however, is not true. The anger never subsides. No. It grows. Grows and grows and boils over again and again. Still, to keep things fresh, I try to point my anger in new directions. But sometimes thinks deserve a second chance.
With that said, I’d like to take a second to just remind everyone that putting a big name on top of a movie is complete and utter horseshit.
Now, those of you reading this site, because you read this site, are pretty savvy when it comes to movies. You know that Sanctum just had James Cameron on as a producer and they used “his” fancy 3D camera on it. He didn’t direct it, write it, or do anything to it that we should really celebrate.
Why then, do people keep asking me if I saw that “new James Cameron film?” It’s not even worth taking the time to explain it to them. They don’t care or they won’t remember – the marketing has done too good of a job implanting the James Cameron-Avatar connection to this movie. And that’s horseshit.
If your movie is good, it’s good. If it’s interesting, it’s interesting. It can stand on these things alone. Why then must we attach a bunch of names to it?
M. Night Sh…fuck it, M. Night and Devil or Quentin Tarantino and some imported films or JJ Abrams getting too much credit for Cloverfield. Screw it.
It gets to the point where even seemingly intelligent people will make statements praising presenters or producers or executive producers for the movie. Now, they don’t mean that these guys did a good job in the arena that they actually performed in. They mean they heard that name thrown about so many times that it’s become synonymous with the film.
M. Night didn’t direct or make or create Devil. JJ didn’t design the Cloverfield monster or shoot a single frame. Tarantino can present whatever the fuck he wants, but he didn’t have a damn thing to do with it. James Cameron probably didn’t do much with Sanctum other than watch a few dailies and a rough cut – so drop his name.
This isn’t about hating the big names. This is about loving the little ones. Give them the credit. Give the credit to the people who broke their backs, spilled their sweat, and drew their blood in making these films. Give it to the real writers, the real directors, the real creators. Every time I see some marketing team ass-shenanigans strap a big name on some project, to intentionally mislead people about their involvement, I get trapped in a sea cave of anger and – you guessed it – suffer from boiling point decompression sickness.