Why Watch? This awareness ad from Save the Children has been making the rounds, and rightfully so. It’s a stellar, concise flash of storytelling that shows a year in the life of a young girl as it’s ripped out of normalcy.
It’s also amazing for subverting the empty-headed second-a-day video meme that typically does nothing except for profoundly showing that time moves forward along with hairstyle changes. Right down to the title (Most Shocking Second a Day Video), it uses the language of viral content to hook an audience that then receives a deeper message.
What Will It Cost? About 2 minutes.