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14 Variant Logos That Prove Even Studios Enjoy Having a Little Fun

The Ring – Dreamworks

Unknowing fans didn’t realize the implications of sitting through the first few seconds of the Dreamworks logo that played before The Ring. A quick flash and — BAM — they only had seven days left to live.

The Curious Case of Benjamin Button – Warner Bros./Paramount

Benjamin Button might compete with Forrest Gump for the title of “Most Expensive Drama Ever Made,” so it rightfully made use of every moment to show off David Fincher’s special effect wizardry, including the opening logo. More like Benjamin That’s-A-Lotta Buttons — har har!

Scott Pilgrim vs. The World – Universal

Scott Pilgrim solidified itself as a cut above all previous video games movies by embracing the nostalgia of retro gaming. 8-Bit music covers sprout up all the time over the Internet, but this may have been the first instance in a movie.

What Planet Are You From? – Columbia

There have been multiple models used for the Columbia “torch woman” logo over the years, but if you’ve heard the lady is actually actress Annette Bening, then you’ve fallen victim to one of the great urban legends of modern Hollywood. That is, until Mike Nichols put her face over the logo in What Planet Are You From?. That’s actually her.

Ocean’s 13 – Warner Bros.

Composer Neil Richardson specialized in “library music,” essentially canned scores for use in TV and movies. His track “The Riviera Affair,” was most famously used during the ’70s and ’80s as the theme for a local New York City TV station WOR-TV’s film program, The 4 O’Clock Movie. Perhaps that’s why the tune buried itself in the mind of director Steven Soderbergh — he used the jazzy tune with a mix of colorful animation for the WB logo in Ocean’s 13.

In the land of Mordor, in the fires of Mt. Doom, Matt Patches forged in secret, a master ring, to control all others. Into this ring he poured all his cruelty, his malice and his will to dominate all life. Unfortunately, that plan failed...so he became a writer. Find a collection of his work at his stronghold MattPatches.com or follow him on Twitter @misterpatches.

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