The One I Love premiered at this year’s Sundance Film Festival, and it did so to quite a bit of acclaim. Critics saw it as an intelligent and neatly wound little romance — one that happened to be built around a swirling black hole of weirdness. You see, The One I Love has a twist (over at Film.com, our own Kate Erbland wrote that “the film is brisk, funny, smart, and artful, a strong pairing of high concept and relatable storylines”). And the film’s trailer, which dropped today, is more than happy to tell you all about it. “Oh, such a twist it is,” the trailer croons, twirling whatever the movie trailer equivalent is of an elaborate mustache. “You’ve never seen anything like it. It’s revolutionary, I dare say.” Meanwhile, the characters all refer to it in nearly every string of dialogue, while the blurbs praise its Charlie Kaufman-esque ingenuity. The trailer is seriously set on this twist. It just won’t tell us what it is.