The Reject ReportReject Reports. Adjustment Bureaus. A talking gecko. You’d think we were shilling for an insurance company this week. Not the case, and Johnny Depp as Rango is infinitely more adorable than the Geico lizard.

That might have something to do with the latter’s Cockney accent.

Also on board this week are Topher Grace making a move to top billing and a Beauty and the Beast for the Twilight crowd. Of course, a blind Neil Patrick Harris might be cuter than anything the other three films have to offer. Let’s see who’s in line to make some cash.

BIG HITTERS

Rango is aided by the Depp name, the animated talking animals allure, and some of the best animation ever put to film. This isn’t a review, but all of that is sure to make Rango the #1 film this weekend with a six-shooter bullet. You always have to look at the qualifying records when a movie that is sure to be as big as Rango hits. It probably won’t break the March opening record. That was set with last year’s Alice In Wonderland at $116.1 million, so it probably isn’t that big of a deal for Depp to top himself here. It’ll have a hard time reaching the heights of Monsters Vs. Aliens ($59.3 million in 2009) or Ice Age: The Meltdown ($68 million in 2006), too. Rango seems more in line with the $43.7 million How to Train Your Dragon opened to last year of the $46.3 million the first Ice Age made its opening weekend in 2002. Expect low $40 millions here, but we can all rest easy knowing Rango is sure to make more this weekend than the inevitable Geico: The Movie will.

Rango‘s even cute when being chased by a killer bird. See for yourself here with the Rango trailer:

Something not so cute this weekend are the mysterious men keeping Matt Damon and Emily Blunt apart in The Adjustment Bureau. That’s not going to result in the film performing poorly, though. Damon has a good name for box office, and the mystery/sci-fi/romance cross-genre reach the film has is sure to bring in a wide variety of the more adult crowd. We can’t expect Bourne-style numbers here, but that wouldn’t be a fair comparison. The mystery aspect of the film’s narrative itself, the idea that not a lot of people can get a handle on what the film is really about, will ultimately hurt its opening weekend numbers. Anticipate somewhere in the high teens, though a cross into the low $20-millions isn’t beyond imagination.

See Damon and Blunt running form those mysterious men right here with the trailer for The Adjustment Bureau:

Topher Grace is also appearing in an R-rated comedy. Take Me Home Tonight is going for the Hot Tub Time Machine crowd but will likely bring in more She’s Out of My League and Superbad fans. It doesn’t have the aid of the Apatow name, so expect Take Me Home Tonight to land pretty low on the charts, somewhere between $7-8 million.

Likewise, Beastly is marketing towards the Twilight crowd but without the name recognition or Taylor Lautner’s abs. Still, the scent of Twilight is undeniable and could help Beastly drop in somewhere around $10 million. The NPH fanatics probably won’t help it get much higher than that.

FAMILIARITIES

Much to the chagrin of fans of The Social Network, The King’s Speech is now a Best Picture winner. This will surely raise its weekend take here a bit from last weekend. The film is fast-approaching $300 million worldwide could very well pass it by the end of the weekend. Expect The King’s Speech 2: Kings In Paradise to get the green light in the next week or so.

LITTLE OPENERS

A Fantastic Fest favorite, I Saw the Devil, opens in limited release this weekend. It’s the tale of a South Korean secret service agent’s quest to hunt down the serial killer who murdered his wife. His plan: to exact brutal, brutal revenge. Hey, it’s a South Korean film. It’s about painful revenge. Color me a nice pale shade of shocked. Nonetheless, it’s an incredibly shot and executed film from The Good, The Bad, The Weird director Kim Jee-woon, and I for one highly recommend it to anyone who is a fan of South Korean film. I Saw the Devil opens in New York and L. A. Just expect brutality. And pain. And more brutality.

Also opening in limited release are Uncle Boonmee Who Can Recall His Past Lives opening in New York and L.A., Happythankyoumoreplease opening in New York and L.A., The Human Resources Manager opening in select cities, and Bereavement opening in select cities.

Here’s how the weekend is shaping up:

  1. Rango – $40.8m NEW
  2. The Adjustment Bureau – $16.7m NEW
  3. Beastly – $9.8m NEW
  4. Gnomeo and Juliet – $8.5m (-35%)
  5. The King’s Speech -$8m (+10%)
  6. Take Me Home Tonight – $7.5m NEW
  7. Unknown -$6.8m (-45.6%)
  8. Hall Pass – $6.4m (-52.5%)
  9. Justin Bieber: Never Say Never – $6m (-35%)
  10. I Am Number Four – $5.7m (-48%)

It’s looking like a $116.2-million weekend here. That cute lizard is sure to bring them in in droves even if the collective cuteness of Matt Damon, Topher Grace, and Alex Pettyfer aren’t likely to bring in much supplemental attendance. Regardless of how these numbers fluctuate, the overall box office is sure to be up from last weekend. Not exactly a lofty goal. However, Rango looks to grease the wheels for what is likely to be a very successful Spring and Summer movie season.

We’ll be back on Sunday night to go over the numbers.

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